My brother is probably the most brutally honest and opinionated person I know – and it pains me to admit that when it comes to his judgments over whether something is awesome or kind of lame, he’s usually right. Nothing gets under his skin more than people who appear desperate to fit in or get people to like them…and he uses his biting sense of humor to point out the ridiculousness of whatever strategy the person in question… Read the rest
Maybe because I love teaching, maybe it’s because I’m a nerd, but it is a really fun exercise to take someone on a tour of Google Analytics, explaining “this is what this is, what it means and why it is important”, and see the light bulbs go off -as now the reports are suddenly much more interesting to them!
It’s also interesting to point out what often gets overlooked in the reports. If website owners see an
I realize some of you might not know the difference between a “self-hosted” blog and a “hosted” blog so I'll very quickly explain.
Self-hosted blog: Built by a website designer, you pay for the hosting just like with any website, you have full control over the whole thing. An example of a self-hosted blog is this one, Beyond the Site.
Hosted blog: You sign up for a free blog through something like Blogger.com, WordPress.com, Tumblr.com, etc. You… Read the rest
Geeks, nerds, whatever you want to call them – I just love them, maybe because deep down I’m a bit of a nerd myself. I mean, hello, I’m into SEO! Try talking about that with your cool-kid friends and see how fast they try to change the subject. It’s not a topic people, in general, prefer talking about…add that the fact that SEO sort of has a bad rap, except of course for this guy.
I know that for some of you reading this, the title of this post is a no-brainer. And congratulations to you because, if you get it, chances are that your patients appreciate the efforts you’ve made online to engage and share information that’s helpful to them. But for many practices, online efforts always seem to be synonymous with marketing. Is this a flawed perception? I think so and I'll explain why.
The tale of two
It's here and it will be mandatory for all Facebook pages starting March 30th. Timeline, a new layout for both personal and business pages on Facebook, began its rollout last week. If you're a Facebook page admin for your business, you may have already noticed an announcement at the top of your page (while signed in under an admin account) inviting you to preview how your page would appear with the new Timeline layout as well as… Read the rest
That is the question that has been eating away at me ever since I first laid eyes on the gorgeously designed interest-based social media website that is Pinterest. As I’ve spent hours on the site “pinning” all the oh-so-awesome content Pinterest has to offer, I’ve been racking my poor brain trying to think of ways dentists and other healthcare professionals could use Pinterest as a part of their social media strategy. After all, Pinterest’s popularity… Read the rest
There are very few people in my life privileged to see my nerdy fascination with online widgetry and neat mobile apps. You, my dear readers, are among the chosen few.
When you manage a blog, and you’re spending a lot of time refining it, adding new features, adding new plugins and widgets; you really get a clear idea of what kind of potential your website or… Read the rest
Your healthcare practice is online, so it’s inevitable that at some point you will have to craft a bio for yourself or some of your staff. The trouble is, you spend your time developing content that is focused on your users. Now how do you write a biographical piece and still focus on your users?
Show a little “PDA”
What inspired you to go into your field? What do you love about it? By expressing your passion… Read the rest
A heartfelt letter from “Blog”
Dear Doctor Soandso,
It’s me, Blog. Remember me? I know you still think of me from time to time. I know people promised you that I would help your SEO and make your practice look totally awesome. I know they forgot to tell you that I demand a lot out of you and that partnering up with me will often feel like being in the world’s most… Read the rest